PACKAGE AND JINGLES
Aim of the activityTo be informed of the function and significance of a radio package (especially jingles and teasers)
To be able to prepare and produce a jingle and/or teaser
Expected OutcomesAt the end of the activity, the participants will understand:
The legal parameters of a jingle/teaser
The difference between commercials and jingles/teasers
The basic elements necessary for the production of jingles/teasers
The specifics and functions of different elements of a package
experience and skills requiredOne trainer with good technical skills assisted by a sound engineer.
infrastructure, setting, resourcesStudio or portable studio are required for this activity.
LengthAbout three hours (60 minutes for pre-production, 90 minutes for production and 30 minutes for listening and feedback)
MaterialsDifferent players and samples
Digital Editing Software
How the activity should take placeExamples of jingles will be given from different fields of jingle production which should demonstrate each of the elements of a jingle. A discussion should follow.
The participants will work in groups of 3-5. Each of them should be given 2-3 days’ time to prepare a script on an assigned subject (e.g. ecology, self-advertisement, politics, social issues etc.). Each group will meet in a workshop which should take about 60 minutes during which all the scripts will be checked, discussed and corrected. During the workshop the group will decide which of them are good enough to be produced into a jingle/teaser.
Every group will have 90 minutes to record 2-3 jingles. Each participant will be assigned a basic production role (e.g. director, presenter etc.).
While producing the jingles the participants will gain experience in teamwork (e.g. explaining one’s arguments, accepting other people's arguments etc.). The participants performing the role of directors should also learn how to relate to others in the team and especially the necessity of working closely with the presenter.
The produced jingles will be played and listened to by the participants. A discussion will follow on each of them on how they could be improved.
Recommended max. number of participants and trainees to trainers ratio4 to 1 for vision impaired/blind and learning difficulties trainees.
Analysis and evaluationParticipants will feedback on the jingles based on:
How informative are the jingles
How good are they to entice the listener to tune in for the programme